Hengari’s motion to prioritise local content gains momentum

Popular Democratic Movement (PDM) lawmaker Inna Hengari has taken to social media to announce the progress of a motion she recently tabled on prioritising local content on radio, television and other platforms.

The motion has now been referred to the relevant standing committee, with consultations set to begin soon.

“This motion is more than just a legislative step; it’s about safeguarding our shared values and cultural heritage while ensuring that artists and those in the creative industry receive the recognition and compensation they deserve,” says Hengari.

Additionally, she called on all political parties to make use of local talent during this election cycle.

“When they come knocking, please use your talents. We in the PDM approach every task with unwavering dedication, and this is testament to our commitment to making a lasting impact for our creatives and the broader Namibian community.”

Artist Don Kamati has also weighed in on the significance of the motion, expressing cautious optimism and highlighting how political promises often fail to translate into action.

“This is a big one for the industry. We’ve been fighting for policies that will benefit creatives, but it’s only when these ideas are actually implemented that we’ll see real change,” Kamati says.

He emphasises the need for decentralisation in the creative sector, pointing out that support should also reach artists in rural areas.

“It’s not just about Windhoek. Artists at Opuwo or Omushesha village deserve the same opportunities.”

Hengari’s efforts are part of a growing movement to address the dominance of foreign music and content on Namibian airwaves.

In March, she introduced a motion that highlighted that 80% of foreign music is being played on local radio stations.

This has resulted in a significant outflow of royalties and limited opportunities for local artists, she noted.

Hengari said Namibia’s creative industry was being stifled by the imbalance and emphasised that promoting local content would foster job creation and economic growth.

Her proposal drew inspiration from similar efforts by the South African Broadcasting Corporation (SABC), which increased local content on its platforms, to great success.

“By prioritising local artists, we’re creating platforms for young people who are already struggling to make ends meet. This motion will give them the visibility and financial opportunities they deserve,” she said during a parliamentary debate.

DJ Roxy, a well-known figure in the Namibian music scene, has applauded the motion.

“It’s a great initiative and I hope it doesn’t stop here. The momentum needs to continue until real changes happen in the industry,” she says.

Like Kamati, DJ Roxy highlights the need for ongoing efforts to ensure that legislation supports local creatives beyond just airtime, pushing for stronger reforms that address long-term sustainability.

Hengari reiterated her commitment to this cause in parliament.

“I want to thank all the members for their support of this motion. It’s a step towards empowering our young artists and giving them a platform to thrive. Let’s not spend money on foreign artists when we have so much talent within our borders. Together, we can create real opportunities for our creative industry and ensure it flourishes for future generations.”