NRU, Synergi announce partnership agreement 

Hennie Geldenhuys of Synergi Namibia (second from left) with John Heynes, Hermann Rust and Apie Oberholzer of the Namibia Rugby Union. Photo: Helge Schütz

The Namibia Rugby Union (NRU) and Synergi Namibia yesterday announced a five-year partnership agreement to enhance the overall eventing, ticketing and broadcasting capabilities of Namibian rugby.

At yesterday’s press conference, NRU board member Hermann Rust said Synergi brought a wealth of expertise and experience in event management, ticketing solutions and broadcasting services, offering advanced technologies and innovative approaches that can elevate NRU events and broadcasts to higher standards.

“This partnership is significant for the NRU as it allows them to tap into Synergi’s capabilities, ultimately leading to improved fan engagement and overall viewer experience for rugby enthusiasts in Namibia,” he said.

“The NRU’s expectations from this partnership include elevated event management standards, improved ticketing processes and enhanced broadcasting quality for all rugby events. They anticipate increased fan engagement, higher viewership numbers and the overall growth and development of the rugby scene in Namibia,” Rust added.

Synergi Namibia chief marketing officer Hennie Geldenhuys said the partnership comes after years of collaboration with the NRU.

“This partnership gives us a broader opportunity to commercialise content thats aligned to the NRU so that the NRU can build on its success, especially leading up to the next world cup and several tournaments that’s been planned for the Hage Geringob Stadium, which Synergi will be managing in its totality going forward,” he said.

“Ultimately, our job is to get bums on seats, to get people to come to the stadium, to embrace the momentous occasions when we are hosting these type of events and to give Namibians something to look forward to when it comes to events at the Hage Geingob Stadium,” Geldenhuys concluded.

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