The Rise and Fall of Kindle

Amazon is the world’s biggest online store, selling anything from books to baby clothes. But Amazon CEO Jeff Bezos said people weren’t buying as many books, which is how the Amazon Kindle came about.

This device is an electronic reader, or an e-reader, which allows users to buy or upload digital copies of their favourite books, newspapers, magazines or any other digital media and read them electronically.

Developed around nine years ago, Kindles have fast become popular, but mostly for those with a knack for technology, it seems.

The latest generation of e-readers is the Kindle Oasis which supports Wi-Fi, screen rotation, has over 28 hours of battery life and about three gigbabytes worth of storage. Also, different fonts are included to make your reading experience easier and more enjoyable.

Despite the availability of Kindles everywhere, not too many people want to do away with actually holding a book in their hands and reading it.

According to the internationally acclaimed Publishers Association, digital content sales are falling. “E-books are co-existing with print books, as opposed to taking over… digital sales of fiction and non-fiction appear to be slowing as readers increasingly want to consume books in a variety of ways,” Publishers Association chief executive Stephen Lotinga said in an interview with The Guardian.

Although everything is digital now, from music to movies and even newspapers, books are fighting back – and this is because of millenials. More people in their teens and 20s are aching for the experience of reading a physical book, rather than constantly swiping left.

Although we are in the technological era, many people who have grown up reading books find the need to keep things that way, rather than resorting to digital. And creatives around the world are encouraging this, by targeting children with the theory that exposing them to books young will keep them interested in the physical thing forever.

It looks like time will tell if books are truly making a comeback. But if you’re still interested in getting yourself a Kindle, they’re available online and in electronic shops around the country. You can also download various e-books online as well. It’s quick and easy. The reading experience might not be the same, but it’s well worth the buy if you’re into technology.