NBL, Unam to promote responsible drinking among students

Namibia Breweries Limited (NBL) has announced an annual contribution of N$200 000 towards a responsible alcohol consumption campaign among students.

The campaign is being run in collaboration with the University of Namibia (Unam).

A statement released by NBL on Monday notes that training workshops, seminars and responsible consumption campaigns will be conducted at key student events in early December.

The project, which was launched at Unam’s annual ‘Christmas in October’ event, will kick off with a ‘Train the Trainer’ session involving close to 200 peer counsellors and educators.

“The project is tailored in such a way for students to receive solutions-based training through their peer counsellors and educators, while creating a positive environment for support on responsible consumption,” notes the statement.

NBL says the project will commence with the training of Unam’s peer educators and counsellors on responsible and moderate consumption, with the aim of facilitating training to students across all 12 Unam campuses countrywide.

With the annual contribution, NBL is playing its part as a responsible corporate citizen by seeking solutions to address responsible consumption, notes the statement.

NBL managing director Peter Simons says NBL continuously aims to promote responsible consumption to all Namibians, especially among the youth in the country.

“By teaming up with our local university, we’re committed to educating youth about the effects of alcohol misuse and encouraging responsible behaviour to nurture a positive cultural shift within our student communities,” he said.

Unam vice chancellor Kenneth Matengu says partnering with NBL on the initiative underscores the university’s obligation to fostering a culture of responsibility and informed decision-making among students.

“At Unam, we recognise the substantial influence that young people have on shaping the future of our nation. This programme will not only equip our students with valuable knowledge on responsible consumption but also empower them to become ambassadors of positive change within their communities,” Matengu notes.