Championing Community Initiatives

Iroleen Hurter began her professional career as an auditing intern in 1995, while pursuing a bachelor of commerce degree. However, she quickly realised that auditing was not her true passion. After completing her articles and degree, she transitioned into the private sector, joining Gondwana Collection Namibia in 2003 as the group financial manager.

Over time, her role expanded to include the commercial side of the business, as well as business integration and intelligence. Over 21 years later, Hurter says continues to learn every day. Her deep love for people has always been a guiding force, and being part of the Gondwana family allows her to give back, not just to her team but to something greater. This sense of belonging makes giving feel natural and fulfilling, as she contributes to something bigger than herself, she says.

Building a Caring Community

Hurter was involved in projects assisting children in need long before the Gondwana Care Trust was formalised in 2017. It has been her passion to engage her two boys in such projects since they were toddlers. Teaching compassion and care is the greatest gift she believes one can share. She was fortunate to collaborate with like-minded women from Gondwana, leading to the establishment of the Gondwana Memes. Together, they empowered and inspired individuals while giving back with love and compassion.

This foundation eventually evolved into what is now the Gondwana Care Trust, officially becoming part of the Gondwana brand. Today, the strong dynamic team is supported by local and international partners that share their vision and goals. Their mission remains focused on positively impacting communities, children and other projects.

Rewarding Experiences with the Trust

Hurter has had many rewarding experiences while working with the trust, but one of the most heart-warming is witnessing the pure joy and gratitude on children’s faces when they receive a back-to-school Christmas bag filled with educational materials and a gift.

As they eagerly open their bags, their smiles light up with excitement. This simple gesture of kindness transforms their day. The laughter and wide-eyed wonder serve as constant reminders of the power of giving, especially to those who may not have much. Their appreciation extends beyond the gifts; it signifies being remembered and cared for during a special time of year. This moment of connection – seeing their happiness and knowing she has brightened their world, even if just for a little while, is a powerful reminder of the true spirit of giving.

Additionally, witnessing children receive education and upliftment is profoundly fulfilling for Hurter, as it offers a glimpse into their brighter futures. When children gain access to learning opportunities, it often reflects newfound hope and possibility. Observing them engage eagerly with their studies, grasp new concepts and develop skills that will empower them for life, brings immense joy and purpose. The knowledge that this education can break cycles of poverty and open doors to opportunities otherwise unavailable is deeply rewarding. Every milestone, small success and smile of achievement serves as a powerful reminder of education’s transformative power – not just academically but also in fostering confidence, resilience and belief in their potential to shape a better future for themselves and their communities.

Challenges Faced by the Trust

For Hurter, the Covid-19 pandemic highlighted the growing need for food security. She says it was overwhelming to witness the increasing demand. She felt helpless as funds began to dwindle, but each month, partners and suppliers stepped in to support the trust. Thanks to this unwavering assistance, the team was able to continue its work throughout the pandemic.

Securing consistent funding to sustain projects remains a top priority but presents challenges. The trust continues to build strong partnerships with donors and companies, while organising fundraising events such as their annual Golf Day.

Geographical and logistical hurdles also pose challenges, since many projects take place in rural or remote areas of Namibia. Reaching these communities can be difficult. Transporting resources, managing communication and providing consistent support have required creative logistical solutions.

The trust partners with local suppliers and networks to streamline donation deliveries in these areas. By staying committed to their mission, adapting to challenges and fostering strong relationships, the Gondwana Care Trust continues to make a meaningful impact, despite the obstacles.

Empowering Local Communities

For the Gondwana Care Trust, sustainability is paramount for all projects. They strive to ensure that individuals overseeing these initiatives are genuinely invested in their growth and success. While they do not involve themselves in day-to-day management, they focus on fostering a sense of support with the project teams through regular visits that demonstrate care. It is also essential that projects are not solely dependent on the trust; they must seek additional funding from other donors and sponsors for long-term viability.

Aspiring Social Impact Workers

Hurter advises those interested in social impact work, whether through the Gondwana Care Trust or other organisations – to identify their passion and purpose first. Understanding which social issues resonate most, be it education, environmental conservation, healthcare or community development – is crucial for aligning involvement with inspiring causes that foster commitment.

She emphasises that understanding the project one is getting involved with is vital; grand gestures are not necessary from the outset. Volunteering in small roles or contributing to short-term projects can be an effective way to build trust while understanding long-term impacts.

Balancing empathy with action is important; while understanding people’s experiences is crucial. Focusing on tangible actions that lead to real change is equally essential. Patience and persistence are key, since social impact takes time. Immediate results may not be visible initially, but consistent efforts will eventually lead to meaningful contributions.

Future Aspirations for Sustainable Growth

Hurter says the Gondwana Care Trust can extend its support to even more communities – particularly those where basic needs such as education, healthcare and food security remain unmet – by expanding its geographic footprint while deepening involvement in existing regions.

The trust will continue innovating its approach to funding by diversifying funding streams to ensure long-term sustainability for its initiatives.

Hurter envisions leveraging technology more effectively within the trust to track progress, measure impact and engage stakeholders better. Digital tools can enhance transparency, improve project management processes and increase awareness of their work.