Cran launches revamped website and customer assistant platform

The Communications Regulatory Authority of Namibia (Cran) has launched its new website and consumer assistant platform to facilitate seamless communication with members of the public.

During the launch yesterday, Cran chief executive Emilia Nghikembua said these are some of the measures the authority has taken to keep up with the digital era.

Nghikembua said the consumer assistant platform will allow consumers to get immediate feedback on enquiries.

“This will help reduce the bottlenecks associated with traditional forms of communication. Before, consumers complained that the waiting period on enquiries was too long but now they have a platform where they can send complaints and receive an immediate response,” said Nghikembua.

The consumer assistant platform is a WhatsApp system that has pre set answers and questions.

The platform will also provide answers to frequently asked questions, reducing the delay of waiting for feedback from Cran.

Cran notes that the system does not make use of AI generated responses yet, however, the authority is working on it.

Currently, the platform is focused on consumer complaint information, with plans to include information for stakeholders and licensees in future, notes Cran.

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