Amid growing concerns over dwindling respect and adherence to the protocols around national symbols, the Ministry of Information and Communications Technology yesterday launched a campaign designed to address the issue.
Speaking at the official launch of the National Symbols Campaign, communications minister Peya Mushelenga said: “All citizens should treat our national flag and anthem with the utmost respect and dignity.”
He reflected on the observed lack of respect, particularly when it comes to the singing of the national anthem and the hoisting of the national flag.
Highlighting the campaign’s objectives, Mushelenga said it seeks to “reinforce, promote and educate the public on the correct use of national symbols, and the observation of the applicable standard protocols thereof”.
He emphasised the significant role national symbols play in nurturing national pride, a sense of belonging, and mutual trust among Namibians.
Pointing out the historical significance of these symbols, the minister said they “remain an essential part of our national heritage and serve as a tangible reminder of our history, struggles, and triumphs through years of our heroic struggle for independence and nationhood”.
The campaign, initiated as part of the Nationhood and National Pride Programme, plans to utilise information, education, and communication materials across print and electronic media, with translations into local languages.
The ministry plans to roll out this campaign through outreach activities in all 14 regions.
Mushelenga made a plea for widespread support for the campaign, urging citizens and industry leaders to show their respect, honour, and pride through their interaction with national symbols. He called on schools to foster a sense of enthusiasm about and appreciation of national symbols among pupils.
“Let us all stand together to promote nationhood and national pride as Namibians in our diversity for the love of our country,” he urged.
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