Elso to restructure

ELSO Holdings will in August change its distribution route by outsourcing its distribution and logistics to a Namibian supply chain partner.

This will be done as a way for Elso to market its solutions, and is expected to optimise operational efficiencies and improve customer service through faster and more reliable deliveries.

In a statement released yesterday, Elso’s acting chief executive officer, Nicole Maske, said the company would focus on the core of its business, which is manufacturing Namibian cleaning and tissue products, while ensuring customer service through its Elso ambassadors countrywide.

“Elso Holdings is the oldest and only Namibian manufacturer of cleaning materials, which has been delivering quality products for more than 60 years to our Namibian customers. The wide range of products cater for all, from the daily house chores, to cleaning the biggest factories and shopping malls in the country,” she stated.

The company would thus continue to build truly Namibian brands in the cleaning space with new products that can compete head-on with imported brands.

Maske added that customers will still be able to visit Elso stores countrywide to place orders and buy products. These stores outside Windhoek will now be co-located with the supply chain partner’s depot facilities to ensure higher stock availability, and reduce inefficiencies.

“The Windhoek branch will remain where it is, as will the branch at Tsumeb. As an environmentally friendly company that encourages all Namibians to recycle their plastic ware, Elso will continue to refill containers with Elso cleaning products for its customers at its stores across Namibia. Customers will also be serviced through Elso ambassadors in each region and the retail key accounts manager,” she said.

Customers can now look forward to receiving their products around the country through their supply chain partner’s expansive fleet and depot network.

Maske said: “As part of this change, Elso will need to right-size the workforce, as distribution will be entirely handled by the outsourced partner with its own employees. Although it is very sad to see people leave the business, it is a necessary part of building a strong Elso business that is able to best serve its customers around the country.”