‘Keep up with printing technology trends to succeed’

From the time Johannes Gutenberg invented printing in Germany in 1440, the sector has needed technological advancements to remain relevant to changing times.

Cognisant of this, innovative Windhoek entrepreneur Tom Shilongo advises others aspiring to succeed in the sector to invest in the right equipment and technology.

“To provide high-quality products and services, it’s important to invest in the right equipment and technology.

“Stay up-to-date with the latest printing and design trends to ensure that you can offer innovative and cutting-edge solutions to your customers,” says Shilongo, who opened Launch Print Shop at Westlane Shopping Complex in Windhoek.

Shilongo says they print high-gloss flyers, posters, business cards, canvases, and they also do binding, laminating, print on mugs and T-shirts, and produce stickers and pull-up banners.

“We also do graphic designing. We began our entrepreneurial journey as a graphic design business, fuelled by our passion for creativity and innovation.

“Despite facing numerous challenges and setbacks, we persevered and expanded our services to provide basic printing and photo copying,” he says.

Shilongo says their target market is diverse and includes individuals, businesses, organisations and institutions who require high-quality printing services.

“We use social media advertising, search engine optimisation and email marketing to reach potential customers. We also rely heavily on referrals from satisfied customers,” he says.

According to Shilongo, research has revealed there is no printing facility in the area, including Rocky Crest, Hochland Park and Dorado Valley, that offers a comprehensive range of printing services.

“This presents us with a unique opportunity to fill a gap in the market and provide valuable services to the community,” he says.

Shilongo says he appreciates the steps the government has taken to support and encourage the growth of small and medium-sized enterprises (SMEs) in various sectors.

“Initiatives such as providing access to finance, tax incentives and regulatory support have helped many SMEs to establish and grow their businesses.

“In addition, the government has launched various programmes to provide business support and training, enabling SMEs to develop their skills and knowledge to operate efficiently and compete effectively,” he says.

He, however, adds that there is always room for improvement, as SMEs continue to face challenges such as limited access to funding, high regulatory compliance costs and a shortage of skilled labour.

“While there is more that can be done to support SMEs, the government has made strides in creating an enabling environment for SMEs to thrive and contribute to the growth and development of the economy,” he says.

Shilongo believes increasing access to financing for small businesses; streamlining bureaucratic procedures; implementing supportive policies for emerging industries; investing in digital infrastructure; and providing tax incentives for companies that promote sustainable practices could positively impact the business environment in the country.

“Investing in education and training programmes that equip the workforce with the skills to excel in a dynamic economy would also be beneficial,” the entrepreneur adds.

Shilongo advises aspiring entrepreneurs to do market research first.

“Identify any gaps in the market and assess the competition to differentiate your business. Start small with basic services such as copying and printing and gradually expand your offerings as you build a customer base,” he says.

According to Shilongo, rapid technological advancement in the industry is a major challenge because businesses must stay up-to-date with the latest printing and design trends and invest in the latest equipment and technology to remain competitive.

He also says the high cost of equipment, supplies, and labour can be significant for printing and design businesses.

Despite the challenges, Shilongo sees himself owning multiple print shops around the country, with several franchises as the goal.
– email: matthew@namibian.com.na