LPM condemns tribal comments by Adora

THE LPM Youth and Students Command Element released a statement earlier today condeming comments made by R&B and soul singer Adora (Lilani Kisting) during a recent radio interview, calling them outright tribalistic.

The artist, born in Keetmanshoop, said often “her people” are not selected to perform at big events because they are unprofessional.

“I have made it this far because I have kept a good reputation, but my people can be very unprofessional. They come late, drunk and sometimes don’t even show up at all. Other people are very professional.”

Lead commander Duminga Ndala stressed that such words not only degrade people of a certain tribe but place a certain tribe in a better position in society as it opposes to the rest.

“The African continent has a long and brutal history of civil war as a result of tribalism, therefore such hideous comments should not be featured in public as it may aggravate tribes to take up arms against each other because of its intensity and such is not our desire,” Ndala said.

Ndala further urged all public platforms to reject any tribal comments made by people on air and ensure that strict mechanisms are put in place so that no one utters such words on air.

“Unity and nation building should be our purpose and shall remain as such,” Ndala said.

“As a brand I must most sincerely tender my apology for the mistuned and the subsequent interpretation other than what my core message was, which is showing up on time, avoiding being intoxicated on stage, having a knowledgeable management team, and being hard working. As this may play an influence in how our clients perceive us,” said Adora in a statement released to the media this afternoon.

“The assertions made and linkages of any association towards race or ethnicity are not values, principals or morals on which the Adora brand is built. Unfortunately it depicts that we are yet to move past tribal lines. The sensitivity thereof has blown this situation out of context.

“I stand firmly for advocating, truth, empowerment, social upliftment and peaceful cohesion, but most importantly the advancement of the music industry – to the benefit of the entire society and those to come after us. I further want to urge that this is an industry issue not a political issue,” she said.

“In retrospection, I have taken note of the comments, suggestions and advice from industry peers – and I wish to assure the public and my fans of my unreserved apology for the direction that my comments appear to have taken.

“We can only nurture and grow together – and as a child of this beautiful country I can only say to my fans and all that I will continue sharing my love and passion for this industry with you, as has been the case for the last 15 years.”