Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Banner Left

Namibia Breweries enter boxing ring

NAMIBIA Breweries Limited (NBL) through their new King Lager beer brand on Thursday announced they had thrown their weight behind the IBO and WBA super bantamweight world title unification fight in Windhoek on 7 May.

Namibia’s IBO champion Paulus ‘The Rock’ Ambunda will take on WBA title holder Moises ‘Chucky’ Flores from Mexico in a groundbreaking contest for the country.

That allure, which presents the King Lager brand international exposure, is why NBL have partnered with the MTC Sunshine Academy in a deal worth N$250 000, the brewing company’s manager of sponsorships Ian Stevenson said.

“We’re actually very new to the ring. We’ve got a new and exciting Namibian brand and we decided to use this opportunity to put our weight behind boxing,” he said.

“We really hope that the boxing tournament will be a success. We look forward to a long relationship with boxing. Hopefully we can put some heavyweight behind boxing in future,” said Stevenson.

NBL is only the second corporate to back the “super fight”, dubbed ‘Celebrate Your Own’, after MultiChoice Namibia who has pledged N$200 000.

That leaves the organisers still needing to raise just over N$5,4 million to meet the projected N$6 million required to stage the fight.

The organisers intend to collect a significant sum through selling prime time advertising space on national broadcaster NBC and SuperSport, who will beam the fight across Africa, parts of Europe, USA and Mexico.

The fundraising drive will also include gala dinners and an SMS competition.

“We applaud Namibia Breweries for getting on board this initiative. Six million is a lot of money. We still have a long way to go. Truth be told, we will not cover the entire amount through selling ad space,” said the event’s headline sponsor MTC’s spokesperson Tim Ekandjo.

“We are not thinking about the event not taking place. But it will be a catastrophe if this fight does not happen. It will be a bad reflection on all of us.

The world will ask why a rich country with so many corporates couldn’t find N$6 million to stage the fight,” Ekandjo added.

Additional funds may be sourced from government, however that is not guaranteed as Namibia Sport Commission chairperson Vetumbuavi Veii explained.

“We definitely see the value of this event, however we need to understand the procedure. The Sport Commission caters for amateur sports in the country. Whatever funds we receive from the line ministry [of sport] is for amateurs and not professionals and that’s the category where this event falls,” Veii said.

“However, I advise the organisers to engage the minister and permanent secretary of the [sport] ministry with regard to the contingency fund that falls under the ministry. I am willing and able to assist in this regard,” said Veii.

Stay informed with The Namibian – your source for credible journalism. Get in-depth reporting and opinions for only N$85 a month. Invest in journalism, invest in democracy –
Subscribe Now!

Latest News