Media consumption
For the purpose of keeping up with the news, six in 10 adult (18+) Namibians listen to the radio every day, while 15% read a newspaper daily.
Meanwhile, roughly three in 10 adults watch television each day, and about a third of the adult population obtains news from social media on a daily basis.
In 2024, the percentage of Namibians that obtained news from social media on a daily basis surpassed that of those who obtained news from television.
Daily news consumption via television peaked in the mid-to-late 2010s, hovering above 40%, before declining to its second-lowest point in 2024 (at 31%, compared to 29% in 1999, when television ownership was less common).
Daily newspaper consumption peaked in 2006 at 26% of adult Namibians.
Daily radio consumption also peaked that year, at 81%, and has remained by far the most popular medium for keeping up with the news.
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