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Namibia to benefit from rebranded Nors strategy

Auto-dealer Nors, formerly known as Auto Sueco in Namibia, plans to host a ‘We Are One’ roadshow in a bid to reinforce its rebranding as a single brand identity across countries in which it operates.

This tour will include Namibia, a key market for Nors for over 20 years.

This new strategy and brand architecture aims to boost Nors’ differentiated offer globally, which in 2024 recorded an estimated turnover of 22.3 million euros (N$444 million) and delivered 149 high-end lorries in Namibia, having helped to contribute to the development of the construction sector.

Júlio Rodrigues, the chief corporate officer of the Nors Group says: “Namibia is a strategic market and a partner for the development of our business, not only on the African continent but also in the global context.

Based on the quality of our service and the sustainable solutions we offer, we believe we can continue to contribute to the development and growth of the country’s economy.”

The new strategy to present itself as a single brand throughout all of its markets aims to boost the companies differentiated offerings on the global stage. Nors operates in seven countries across five business areas: trucks and buses, construction equipment, agro (agriculture), aftermarket and ventures.

Combining these under one identity will hopefully allow for integrated services across a diversified portfolio, as well as closer collaboration.

The strategy included rebranding Auto Sueco Namibia, the exclusive representative of lorries and buses of the Volvo and UD Trucks brands in the country. In addition, Nors also represents brands such as Vesper Energy Solutions and SDLG.

Positioning itself as a strategic market for Nors since 2004, activity in Namibia has been driven by the Nors’ ability to provide high-quality solutions adapted to the specific needs of this market, which add value for its customers, says the company.

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