Namibia to build national brand

In an effort to establish a nation brand for Namibia, the Nation Brand Working Committee, chaired by deputy minister of information and communications technology Emma Theofelus has resolved to appoint an independent consultant to develop the nation brand strategy for the country.

According to a statement from the Namibia Investment Promotion and Development Board (NIPDB), which will provide secretariat services for the committee, the ultimate objective of establishing a brand is to enhance the country’s global presence.

The NIPDB said getting the right team or company to craft the country’s strategy is almost as important as the strategy development process itself, therefore, an invitation for bids has been initiated.

“Given the magnitude of the project, the bidding process is expected to be highly competitive, welcoming both local and international companies.

“The NIPDB encourages suitably eligible Namibian companies to submit their proposals for this monumental undertaking, which will shape the country’s future trajectory,” noted the statement.

The NIPDB said nation branding is still a highly specialised and niche field and recognises the importance of building local capacity.

“Therefore, we have mandated all international bidders to partner with a local company or agency. In practical terms, international bidders are required to develop a bespoke programme that details how their respective companies intend to build capacity for Namibians as part of this bid,” said the NIPDB.

The deadline for the submission of bids is Thursday, 7 September.

The successful bidder will be expected to embark on the extensive process of developing the strategy, involving consultations with relevant stakeholders in Namibia.

The Nation Brand Working Committee aims to unveil Namibia’s nation brand in March 2024.
“Our objective is to create a recognisable brand and identity that unites and is endorsed by all Namibians,” said the NIPDB.
– email: matthew@nambian.com.na