Namibian creatives share hopes for change after elections

With the conclusion of Namibia’s presidential and National Assembly elections, citizens across various sectors have voiced their expectations for the incoming government. Among these are the voices of Namibian creatives, who represent a vibrant and growing industry that continues to shape the nation’s cultural identity. Speaking to unwrap.online recently their responses highlight a collective call for transformation, recognition and empowerment.

E Gazakoff: Investing in the future of music

Musician E Gazakoff envisions a government that actively supports the music industry. He believes a thriving music sector begins with deliberate strategies, such as:

• Developing a national music policy to guide growth and sustainability.
• Investing in music education, nurturing talent from a young age.
• Recognising the contribution of musicians to national identity and economic growth.

Gazakoff says these measures are essential to creating a flourishing music ecosystem that uplifts artists and resonates on a global stage.

D-Naff: Putting Namibia first

Renowned gospel artist D-Naff emphasised the importance of prioritising the well-being of citizens over personal interests. He also highlighted the role of the arts during election campaigns as a reminder of their value to society.

“The lives of citizens should be better than those of [elite] individuals,” D-Naff said. “Since it was necessary to use [the] arts during campaigns, this suggests that more attention should be paid to the creative arts and entertainment.”

He also called for increased local content on radio and television, urging the government to value Namibian products and export them to the world.

Tapz: Reforming the creative industry

For visual artist Tapz, reform of the creative industry is long overdue. “The creative industry has the potential to create more jobs compared to most industries at the moment,” he said. Tapz’s remarks underscore the sector’s untapped potential to address unemployment and contribute to economic diversification.

Dice: Bold leadership for growth

Dice, an artist and entrepreneur, presented a broader vision for Namibia’s progress. He called for practical and transformative policies that cater to various sectors, including small and medium-sized enterprises (SMEs), housing, and the creative industry.

“SMEs are the backbone of our economy,” he said, advocating for better financing, reduced bureaucracy and targeted incentives to stimulate growth.

He also highlighted the need to prioritise the creative sector, placing it on par with education in terms of funding and opportunities. “These industries are not just vital for cultural expression but also offer significant economic opportunities,” Dice said, adding that bold leadership puts citizens’ needs first.

Tjuna Daringo: Progress through diversification

Actress and advocate Tjuna Daringo called for industrialisation of Namibia’s economy through diversification and value addition, with a focus on emerging sectors like the green economy and the creative industry.

“A thriving creative industry fuels economic growth, inspires cultural exchange and fosters collaboration,” she said. “This drives progress and enriches our lives.” Daringo emphasised the role of a progressive agenda in empowering creatives to achieve their full potential.

Lioness: Exercising the power of choice

Medical doctor and rapper Lioness highlighted the importance of civic engagement. She urged Namibians to make thoughtful choices by exercising their democratic right to vote.