THE Namibian Annual Music Awards (NAMAs) are currently navigating uncharted waters as the event strives to secure sponsors.
While the Namibian Broadcasting Corporation (NBC) has been at the helm, the absence of sponsors has cast the spotlight on the challenges of sustaining the awards.
NBC spokesperson Beaulah Boois-Beaukes recently confirmed the corporation’s commitment.
“We are currently looking for sponsors. We will communicate once we have a sponsor on board,” she says.
Despite the transfer in control, the support of sponsors continues to be critical for the event’s continuity.
Music analyst and radio host NSK says making significant profits in the Namibian market is a challenge.
“However, this should not deter investment. Corporates have a silent obligation to uplift the communities they operate in. Sponsors also gain exposure and leverage.
“Namibian music has a rich history and will continue to be a topic of conversation. The industry garners passionate opinions, especially around awards.
“This constant dialogue ensures your brand remains part of people’s discussions, humanising it,” he says.
As the NBC continues to look for sponsors, the delicate balance between commercial gain and community support remains a central consideration.
The sponsorship pursuit holds the promise of continued dialogue and engagement, ensuring that the nation’s music industry thrives. – unWrap.online