Amidst the onslaught of international retailers hitting local malls, a refreshing new initiative is daring to be different. In a time of unprecedented fashion clutter and pop culture noise, Refinery presents an authentic, honest fashion retail store for aspirational young adults, eliminating everything that is non-essential and instead focusing on curating the detail of each apparel item.
But it is not just the detail on the denims, jackets and unembellished shirts that makes Refinery different – the in-store experience itself is something to get excited about. The store interior is subtly dressed with wood and indoor plants to emphasise and elevate the clothing, which gives the space the exclusive feel of a bespoke Kloof Street (Cape Town) store, in stark contrast to the hard-sell approach that southern African shoppers have become so accustomed to from other retailers.
One would expect that a fashion retailer that places so much emphasis on quality and attention to detail to not only break through the noise, but also break the bank. The wonderful surprise is that the price points are exceedingly affordable – another piece of essential consumer detail this new local initiative has covered.
The first 100 shoppers at the opening this of the stores this Saturday get an amazing 50% off their first purchase. This offer will be active in both Maerua Mall and The Grove Mall of Namibia. More opening offers and deals will be available in-store for those who might miss the official opening.
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