Sally Boss Madam Honours Black Women on ‘My Black’

On her latest project, Sally Boss Madam is celebrating her roots with an album that’s a further affirmation of the singer’s passion for advocating for body positivity and taking a stand against colourism.

Also a more mature and bold album, ‘My Black’ clearly displays the growth that the singer has continuously been going through during her career. Talking about the main theme that she explored on this album she said: “’My Black’ is a celebration of black women. I think there’s not enough platforms to celebrate black women and the content is different things about how I see and experience things in life”.

Coming with a parental advisory tag, the album contains some strong language which Sally says is nothing else but her being free to say whatever she wanted without being judged. “Back then, we had to think about everything we said. I’ve conquered so many things in my life that I feel like I don’t have to be afraid any more to express myself how I see fit,” she said.

The burden on how to behave is even worse for women in the industry, she said. “As a 30-year-old woman, I feel like I should express myself as a 30-year-old and not be this age and speak the language of a 12-year-old. I know it’s a step that our industry will eventually have to understand because all industries are at certain levels. Ours has been cocooned for so long and we’re throwing artistry out of the window when people are supposed to express themselves how they feel in their music,” she said passionately.

The 15-track album does cater to people of every age, though, and whether you’re into something naughty, something spiritual or something to get the party started, there is a song for every mood.

Her first single off the album is already receiving great airplay and topping online streams and downloads on sites like namibiamusic.com.

This latest production consists of many collaborations with people Sally has never worked with before. Speaking on her collaboration with Gina Jeanz specifically, Sally stressed that working with her and many other people on this album was a specific strategy aimed at breaking out of her comfort zone.

“I wanted fresh blood, people who would bring out the best in me and make me do things that I haven’t done before. The thing with working with the same people is that you kind of get used to each other’s vibes. New people always bring a new touch,” she said.

She also worked with gospel singer Maranatha and while she usually works a lot with her husband KBoz, she chose a different route this time around. Other featured artists include hip-hop sensations Young T and KP Illest.

After the success of her two previous albums, Sally is confident that ‘My Black’ will be recieved just as well.

“With ‘Boss Madam’, it brought a certain crowd who like local sounds and who like the fact that we put a modern touch with it. With the second album ‘Mkwanekamba’, I went completely mature and it did absolutely well with the older crowd. For this album, I had to kind of take it back and bring myself as a young person into the music. Singing (about) things that are relevant to me,” she said.

The album contains varying sounds from soukous, dancehall, gospel, house and an overall urban vibe. Lyrically, the singer talks about many societal issues that she has witnessed over the course of her life.

Launching the album at an exclusive event at her home earlier this week, Sally’s PR team announced that instead of going the physical copy route, they’ll be releasing the album digitally.

Media personalities and fans observed a live demonstration of an online countdown to the release of the album. She also demonstrated how easy it is to listen and download online. “The public can stream the album online by logging onto audiomack.com/album/sally-boss-madam/my-black. They are able to stream or purchase the album online following the same site,” she excitedly announced.

This online route is also meant to allow accessibility of her music to a wider range of fans.

Speaking to guests at the launch of the album, Sally reminded everyone that the music she makes is for her fans while adding “this is an early Christmas gift from my heart to you”.