Share Namibian stories – communication minister

Communication professionals have a big role to play in shaping Namibian identity and sharing distinctive Namibian stories with the world.

This was said by minister of information and communication technology Emma Theofelus at the launch of the Namibia Professional Communicators Forum (NPCF) in Windhoek on Monday.

“This is especially vital in an environment where there is fierce competition for investment, tourism, and export markets,” she said.

According to a statement released by the forum, the minister urged communication professionals to recognise the strategic importance of their work.

Also speaking at the event, the executive chairperson and chief executive of the Namibia Investment Promotion and Development Board, Nangula Uaandja, commended the initiative to convey a synchronised Namibian message to help attract foreign investment.

One of the convenors of the forum, Kazembire Zemburuka, said the NPCF was created after the realisation that even though strategic communication could add value to institutions, it is not often recognised as a key driver of value maximisation for institutions.

“The forum aims to advocate the importance of the industry and provide members with a platform to collaborate and position themselves for new opportunities, particularly in the emerging green hydrogen, and oil and gas sectors,” he said.

Stella Ipinge, who is part of the NPCF working group, outlined the strategy and the intended function of the platform.

She said as the premier network of strategic communication, public relations and marketing professionals in Namibia, the forum offers a unique platform to engage in industry relevant educational awareness, addressing mutual challenges, facilitate networking opportunities, and foster continuous learning.

Communications professional Selma Kaulinge said the high number of attendees at the launch showed the importance of the communications profession.

“We hope this forum becomes a thriving community where ideas are exchanged, knowledge shared, and professional networks strengthened,” she said.

Kaulinge said the NCPF is open to public and private sector professionals and university students doing related courses.

“It will offer a range of activities, including workshops, in-person and online webinars, and regional meet-ups,” she said.