Streamline Your Business With Less Effort

Starting a business can be costly, but it doesn’t have to break your bank or leave you in debt.

Many entrepreneurs begin with limited tools and resources, but leveraging technology can significantly ease the process and enhance efficiency.

In today’s rapidly evolving technological landscape, businesses must adapt to stay competitive. Disruptive technologies, which fundamentally change how tasks are performed, are reshaping industries.

One of the most notable disruptors right now is artificial intelligence (AI), which is revolutionising how businesses operate across various sectors.

As a small business owner, even if you possess excellent soft skills like interpersonal communication and negotiation, do not overlook the potential benefits of integrating AI into your operations. AI can transform how you manage your business, making operations more efficient and less labour intensive.

What Are AI Tools?

AI tools use data, algorithms and machine learning to perform specific tasks and solve problems. These tools can greatly enhance your business’s efficiency and productivity.

How to Choose the Right Tool for Your Business

If you’re hesitant about adopting technology, especially AI tools, consider giving them a try. There’s often no risk in experimenting with free tools that might boost your business’s growth. Choose tools based on your specific needs, as every business is unique.

Here are 10 free and accessible AI applications and mobile apps to help improve and advance your business:

1. ChatGPT, Gemini – For business planning, idea generation, guidance, research and information.
2. Canva AI – For graphic design and video editing.
3. Fresha App – For booking appointments: ideal for salons and beauty shops.
4. SmPlan – For managing diaries, calendars and reminders.
5. Photoroom – For creating AI-generated images.
6. Lumen5 – For generating videos and written content.
7. Thryv – An online scanner to track your business’s performance.
8. Grammarly – For editing and copywriting.
9. Buffer – For social media management and content creation tailored to your audience.
10. InVideo – An AI video generator that requires no editing skills.

I’ve seen first hand how these tools can benefit small business owners.

For instance, a local nail technician I worked with needed to advertise her business, but couldn’t afford a graphic designer. I introduced her to Canva, showed her how to use it, and she successfully attracted clients and grew her income.

While these tools offer valuable support, it’s important to remember that they are meant to complement and not replace your unique ideas and strategies.

• Salmie Sakarias is a lecturer in the Department of Governance and Management Science at The Namibia University of Science and Technology. She can be reached at ssakarias@nust.na