There is more music being released than ever before as artists have embraced online platforms as primary conduits to release their new material.
As much as this trend gives music fans a variety to choose from, it also makes it easy for fans to miss out on gems, especially from artists who lack spotlight in mainstream media.
Eric Nengola (stage name Kid Wasabi) and Godhardt Muchopa (also known as Sonny Vision), collectively known as Peacemakers, recently released their fourth project titled ‘Love Me On My Bad Days’ digitally.
The hip-hop duo sat down with The Weekender to share how they intend to penetrate the online music market.
Kid Wasabi says the EP took about seven months to make and it is a raw and personal project that addresses being unappreciated, as well as heartbreaks.
“It was an emotional time for us while recording this project and we were not shy to highlight the personal issues we go through because we know there are people out there who can relate to our stories,” he said. “We have released three EPs and on our fourth one, the aim was to make this our best project thus far,” added Sonny Vision.
Kid Wasabi and Sonny Vision revealed that they shy away from releasing singles because they strive to make music that will stand the test of time. The duo believes singles are made for radio hype and often these songs lack depth and substance.
“It is easy to digest a single and get over it in the space of just three days and that is not what we want to do with our music. We strive to make music that has longevity and can impact the lives of people,” said Sonny Vision.
The duo, however, mentioned that even though they primarily push their music online, radio is also part of their roll-out plan for ‘Love Me On My Bad Days’. “Even though it is much more convenient for the millennials to access music online, we are also trying to get our music to the masses though the traditional route which includes music videos and radio play.”
Sonically, Kid Wasabi says they have improved on production as well as their singing style.
When they started making music, they were not as comfortable singing and rather focused on rapping and freestyling, but with time they grew more at ease.
“When we make music now, the approach is different. We are not all about rapping any more as we fuse our raps with different melodies.”
‘Love Me On My Bad Days’ is available on iTunes, SoundCloud and Deezer. “We will also announce when we will make limited physical copies available,” concluded Sonny Vision.
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