Namibian rapper and actor Edo Lutete, better known as Dice, did not have an average upbringing.
When he was young, he moved frequently, never remaining in one place for more than three years. Unfortunately, this experience did not allow him to make long-lasting friendships.
Little did he know that he would star in ‘The 3rd Will’, a Namibian television series that premiered three seasons on DStv’s Zambezi Magic.
“I had to be an adult at a young age,” the Namibian superstar said of his upbringing. “I remember coming from primary school and picking up my younger sister from kindergarten.”
Despite going through a period of financial constraints, Dice went on to achieve high grades in school. Music became a huge part of his life early on; he’d constantly rap over beats or produce his own tracks. Since then, his songs, including the hit ‘Oka Shu Shu’ featuring Tayshaun, have received massive airplay and aired on DStv’s Channel O.
This only marked the beginning of his MultiChoice journey. ‘The 3rd Will’, in which he starred, became the first Namibian series to air on Zambezi Magic in 2017, and also screened to media at MultiChoice Namibia (MCN)’s headquarters in Windhoek.
As a business born and bred in Africa, MultiChoice’s investment in stories and programmes has reinvigorated film and television industries across the continent, resulting in a proliferation of original local productions and the discovery of talent both in front of the camera and behind the scenes.
“It has been quite overwhelming as my fan base has grown significantly after season one premiered,” Dice said. “MultiChoice gave us variety. We got exposure to what is going on in other countries and that played a significant role in the arts industry. I’ve received several enquiries about visiting Zambia with the cast of ‘The 3rd Will’ which I hope will happen one day.”
His portrayal of the charming Michael Kamati has opened a greater fan base for the star as more people relate to his stories, while his relationship with MCN has strengthened. With a musical background in tow, he has mingled and met with celebrities from MTV and Sound City as well.
Further stating that MultiChoice became the “go-to place to showcase your craft,” Dice is eager to take his career to greater heights and make an even bigger impact on the Namibian creative industry.
At MultiChoice, the vision is to be the best African storyteller in the world. At the same time, the business also promises to bring Africans the best international stories. Being able to tell the right story at the right time to the right people by leveraging technology is the video entertainment provider’s absolute focus. – MultiChoice Namibia
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