The Namibian chief operating officer Mark Kissler says apart from reaching young people, the ‘Let’s Read’ project aims to reach old-age homes as well.
He said this at the relaunch of the ‘Let’s Read’ project yesterday.
The ‘Let’s Read Project’ is an initiative by The Namibian aimed at promoting literacy and a reading culture primarily among the youth in Namibia.
It will also assist vulnerable communities with having access to reading material.
Kissler emphasised that the importance of being able to read is evident. He emphasised that the media has first-hand experience of how important literacy is.
“Every person in Namibia has the right to be knowledgeable about what is happening in their country, as well as in the world,” he said.
Kissler went on to say that any contribution and participation of various stakeholders and institutions would be the gateway for children all around the country realising their potential.
He said stakeholders’ investment might lead to a child daring to dream, and motivate them to follow a path of prosperity.
The Namibian’s sales and marketing manager, Helene Meintjies, highlighted the importance of having readable materials distributed among pupils.
“For us, it is about making reading material available across the country, thereby giving them access to literature,” Meintjies said.
According to her, the notion that everyone has access to a smartphone should be bashed and that in itself highlights the importance of the distribution of print material.
The ‘Let’s Read Project’ involves sponsors supporting organisations and schools in Namibia by donating monthly sets of The Namibian to these institutions as part of their corporate social responsibility programmes.
These bound sets will be of great value to the schools as research material for pupils, and also to build up their own library collection.
A set consists of one month’s editions of The Namibian in book form. Each participating school will receive one bound set.
The project will also help gather and deliver other reading material to those that need it, especially rural schools.
If you or your organisation is looking to contribute to the ‘Let’s Read’ project, contact Elrich Tilling at elrich@namibian.com.na
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