The media holds great influence in society and communities.
Whether through visual, audio, or print format, it serves as a powerful tool for education and communication.
What is highlighted in the media often sets the tone for societal values and moral direction. In Namibia, however, the focus of the media seems skewed towards negative news, with front pages frequently dominated by stories of crime, violence and social problems.
In contrast, when media is invited to cover events like life skills workshops, award functions at schools, or training sessions on new curricula, their presence is often minimal. Even if they do attend, such events rarely make the front page.
This raises concerns about the impact of such reporting on the moral compass of the nation and whether the media is fulfilling its educational role effectively.
When there is a strike or demonstration, however, the media swarms to the venue.
They seem more eager to capture stories about the bad and the ugly.
As long as the media continues to focus predominantly on the negative, we will continue to witness a decline in moral and ethical behaviour.
The constant stream of negative reporting can lead people to develop a ‘mean world’ syndrome, making them feel the world is inescapably bad.
Most headlines are negative.
In its educational role, the media may inadvertently be teaching that acts like rape, theft and murder are normal by displaying wrongdoers on the front page.
Instead, such stories should be moved to the back pages, while stories about sport or achievement are brought to the fore.
Members of the media should strive for balance in their reporting.
Print media, in particular, should focus on content that inspires, grooms, motivates, and educates.
It is critical that media professionals understand their role in educating the nation.
Imagine the positive impact if crime reports were replaced with education reports.
What image is the media portraying? That we are a nation of evil?
The media has impact and influence, and is well-positioned to direct society and shape public perceptions.
By shifting focus towards more constructive content, the media can help build a more informed, motivated and morally conscious society.
Aletta Eises
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