Tourism grows by 87,4%

International tourist arrivals in Namibia surged by 87,4%.

After the Covid-19 pandemic, the country aimed to increase tourist numbers to pre-pandemic levels of 1,8 million per year.

A 2023 tourist statistical report revealed that Namibia had 1,05 million visitors in total.

Environment, forestry and tourism minister Pohamba Shifeta yesterday emphasised tourism’s significance as a cornerstone of the national economy.

“In 2023, Namibia welcomed 863 872 international visitors, a substantial increase from 461 027 recorded in 2022. This exceptional growth underscores Namibia’s burgeoning appeal as a premier tourist destination,” Shifeta said.

Shifeta recognised the potential the report has to drive economic transformation, job creation and inclusive growth, including the government’s commitment to fostering a robust tourism sector.

He said the report acknowledges the critical role played by various stakeholders, including organisations, ministries and agencies, in the collection and analysis of tourism data.

“This collaborative effort fosters a comprehensive understanding of Namibia’s tourism landscape, informing data-driven strategic development,” he said.

Shifeta expressed the ministry’s appreciation to those who contributed to the report’s development, recognising their dedicated efforts in promoting Namibia as a pre-eminent tourist destination.

Tourism executive director Teofilus Nghitila said through an examination of Namibian tourist statistics, this research aims to give stakeholders useful information to support policy development, decision-making and strategic planning in the industry.

“Arrivals of tourists increased by 87,4% from 461 027 in 2022 to 863 872 in 2023, suggesting that they are headed back towards pre-pandemic levels,” Nghitila said.

Nghitila added that they hope decision-makers in the government, business industry, academia and the tourism sector will find value in the insights offered and that working together can further the development of Namibia’s tourism industry.

“The ministry thanks all parties that contributed to the creation of this report, especially the Ministry of Home Affairs, Immigration, Safety and Security, whose administrative data was utilised to the report, “ Nghitila said.

“The report is envisioned as a valuable resource for policymakers, tourism professionals, researchers and all stakeholders invested in the sector’s continued success.”

Shifeta noted that the data will serve as a guide for initiatives aimed at enhancing the competitiveness of the Namibian tourism industry, as well as competitiveness, sustainability and inclusivity.

He said this collaborative approach will ensure the sector’s long-term prosperity.